Get Closer

Geo-targeting to raise brand awareness by 49%

Research showed that more and more consumers were choosing to visit a smaller, local dealer over booking a test drive online with the main dealership. Realising this, Alfa Romeo asked Maxus UK to help them create a dealer support campaign.

Alfa Romeo's current TV commercial was engaging and informative, but it lacked regional information, which would lead to consumer action.

Get Closer

Geo-targeting to raise brand awareness by 49%

Research showed that more and more consumers were choosing to visit a smaller, local dealer over booking a test drive online with the main dealership. Realising this, Alfa Romeo asked Maxus UK to help them create a dealer support campaign.

Alfa Romeo's current TV commercial was engaging and informative, but it lacked regional information, which would lead to consumer action.

This way!

To solve this, we created tailor made geo-targeted versions of the TV commercial with the help of Videology, a technology video platform. The IP address of the viewer was used to geo-customize the end frame with the nearest Alfa Romeo dealer information.

This way!

To solve this, we created tailor made geo-targeted versions of the TV commercial with the help of Videology, a technology video platform. The IP address of the viewer was used to geo-customize the end frame with the nearest Alfa Romeo dealer information.