WPP media agency Maxus UK has today announced the promotion of Alex Steer to the newly created role of chief strategy officer, as part of its move to further integrate technology into its wider strategic decision making.
In his new role, Steer will take responsibility for developing and executing the agency’s strategy, working closely with UK CEO Nick Baughan. His remit will be focused around continuing to drive Maxus’ data-driven and technology-led approach which has been instrumental in the agency’s current growth trajectory.
Previously in his career, Steer led the product and analytics division at WPP technology company Fabric Worldwide. Steer joined Maxus in 2015 as Head of Data & Effectiveness before taking charge of Maxus’ new TED Division (Technology, Effectiveness & Data) in 2016. As Head of TED, Steer launched Maxus Pie, the agency’s ‘plug and play’ personalised marketing technology service.
Nick Baughan, UK CEO, said of the appointment: “In this appointment, we are promoting an exceptional talent who is truly one of our industry’s brightest and best and who has helped shape Maxus over the last two years. He is a perfect fit for this new role and he will be key in maintaining our position at the cutting-edge of media.”
Alex Steer, UK chief strategy officer, commented: “There’s never been a more exciting time to work in media. The rules have changed but the requirements haven’t – clients expect us to apply knowledge, rigour and creative thinking to make real impact for their brands. There’s no agency better placed to do that than Maxus, and I’m delighted to be taking up this role.”
THE ETHICS OF THE ECO CHAMBER
Alex Steer also recently spoke at the LEAD – the Advertising Association’s annual summit which brings together leaders from brands, agencies and media to discuss advertising future. Our Chief Strategy Officer Alex Steer, gave a talk around ‘facing our future : rights and responsibility entitled ‘The ethics of the echo chamber’. Have a look at the video below to hear what he had to say.