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IAB Digital Ad Spend Report 2016 – with exponential growth comes greater responsibility

IAB Digital Ad Spend Report 2016 – with exponential growth comes greater responsibility

IAB Digital Ad Spend Report 2016 – with exponential growth comes greater responsibility

By Maxus Performance Team 

Last week the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, launched the 2016 AdSpend report. This annual and comprehensive report focuses on each digital media channel’s spend, conversion statistics and ROI.  The data is…

Digital Comparison Tools: Balancing Innovation and Regulation

Digital Comparison Tools: Balancing Innovation and Regulation

Digital Comparison Tools: Balancing Innovation and Regulation

By Tony Dean Performance Account Director

Over the past 15 years, DCTs have changed the way consumers research and purchase products across a variety of sectors including insurance, travel, telco, energy and banking. By aggregating products from multiple providers into one…

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