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Hold the front page: why advertising is dominating the news agenda

Hold the front page: why advertising is dominating the news agenda

Hold the front page: why advertising is dominating the news agenda

By Nick Baughan CEO

So after years of waiting, in 2017 media planning finally became front page news. In a year not short of newsworthy events, the national agenda was for a time dominated by media issues normally reserved…

How to identify and reach the new B2B audience

How to identify and reach the new B2B audience

How to identify and reach the new B2B audience

By Katy Halewood Head of Maxus for Business

B2B and consumer marketing are on a collision course. For all the things that set these two disciplines apart, we’re now seeing the beginnings of a convergence. Consumer tactics are increasingly being used for B2B,…

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