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Fruittella becomes headline sponsor of ITV’s brand new show ‘Little Big Shots’

Fruittella becomes headline sponsor of ITV’s brand new show ‘Little Big Shots’

Fruittella becomes headline sponsor of ITV’s brand new show ‘Little Big Shots’

By Nicky Bradley Marketing Director

Chorus, the specialist partnerships division at Maxus, will manage the relationship between Fruittella and ITV for the entirety of the campaign. The activity targets mothers and aims to establish Fruittella as their preferred treat for…

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

By Nicky Bradley Marketing Director

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all…

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